Privacy policy
Wellina Privacy Policy
Last Updated: September 1,2026
This Privacy Policy (“Privacy Policy” or “Policy”) describes what information is collected, processed, shared, and stored when you and others visit and interact with the www.wellina.co website (the "Site") powered by Shopify, use a mobile messaging service provided through one of our partners, or visit or interact with any platform through which the Wellina services (collectively, the “Services”) may be offered, and what choices you have about how that information is used or shared. Nutrisystem (“Nutrisystem,” “us,” “our,” or we”) is the data controller responsible for information collected, processed and maintained on the Site and through the Services.
We urge you to read our entire Privacy Policy carefully. This Privacy Policy may be revised at any time. We may also provide other privacy notices on specific occasions when we are using your Personal Information in ways that differ from what we have described here, so that you are aware of how and why we are using such information and what your rights are with respect to such use.
By consenting to our collection, use and disclosure of your Personal Information through your use of our Site and Services, you will allow us to fulfill the purposes for which we collect your Personal Information, as described above and in this Policy.
For user rights, please see Sections V and VI.
“Personal Information” is information relating to an identified or identifiable natural person. We do not consider personal information to include information that cannot be used to identify a specific natural person, whether in combination with other information or otherwise. We collect this information solely for analytics purposes and to provide our consumers with excellent goods and services and only collect and use the least amount of information required to do so. The data we collect, and use may include actively collected information and passively collected information, described in more detail below.
I. Information You Voluntarily Provide
Personal/Contact Information
When you interact with our Site or Services, for example, placing an order, creating an account and/or profile, providing us with information on a web form, quiz, connecting with us through one of our social media pages, chat with a customer support specialist chatting with us, contacting our customer service team via text message or chat, or purchasing a product or subscription on our Site, we may collect and save your name, email address, mailing address, contact numbers, age, height, weight, credit card number and expiration date, the content of texts and chats you send us and that we send you, and other data detailed in the section below. The personally identifiable information we collect when you place an order, create an account and/or profile or purchase a product or subscription on our Site may be used for the purposes outlined in this Policy, including:
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to fulfill your requests for products and services;
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to notify you of order, delivery, and shipment statuses;
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to provide you with offers from Wellina and its affiliates;
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to enhance your experience with us
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to contact you when necessary
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as further described in detail in Section IV below.
Types Of Information We Collect
The information obtained depends on the context of your interactions with us and may include the following:
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Account information. For example, we may collect your contact information that you provide including name, mailing, billing, or shipping addresses, unique personal and online identifiers, birthdate, telephone number, authorization credential tokens, credit card and payment information, email addresses, and mobile phone number.
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General Personal Data. For example, we may collect your date of birth, age, or gender (should you take our optional quiz). If you decide to take our quiz, your answers may reveal consumer health data or sensitive information, as defined under applicable law.
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Health and biometric data. If you create a user account, we may collect the information you submit, including your age, gender, and health information that you choose to provide, such as your current weight and goal weight, height, BMI, exercise activity, food consumption and diet, and biometric data including voice recordings.
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Content that you post and provide. This includes content posted on our Services or sent to us in a message through the "Contact Us" page, chat, blogs, or text message.
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Unsolicited information. Through our chat services and customer service interactions, we know that sometimes customers and users of the Services choose on their own to voluntarily provide Personal Information, including sensitive personal information (e.g. information about your race or ethnicity, religious beliefs, sexual orientation, and political opinions), that we have not requested and do not require. If you do not wish for us to have unsolicited sensitive personal information, please do not disclose it to us.
II. Information Collected Automatically
Our Site collects information automatically and passively, such as how users use our Site, as described below.
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Commercial information. For example, we may collect personal information that could identify you and relates to the products or services in which you are interested or have considered or purchased.
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Device information. This includes the type and model of device or identifier you use to access our Site and Services, IP address or operating system, and geolocation information.
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Other information. We also collect non-personally identifiable information through our Internet log files, which record data such as user IP addresses, language, zip code, area code, location, time zone, browser types or search history, the site you came from, the site you visit when you leave us, how you interact with an e-mail message or advertisement, domain names, and other anonymous statistical data involving the use of our Site. This information may be used for our business purposes.
III. Information We Collect From Third Parties & Affiliates
We collect personal information about you from third parties in connection with our Site and Services, including from the following sources:
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Service providers that we engage to perform portions of our Services or provide functionality or features made available through our Site or app.
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Advertising providers, including online advertising networks and analytic vendors.
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Social media platforms, including Facebook, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube.
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Promotional partners.
Additionally, we may collect some or all of your Personal Information from our parent company, affiliates, any subsidiaries, joint ventures, or other companies under a common control.
IV. What We Do With Your Information
How We Use Personal Information
Examples of how we may use your information include:
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To Provide our Products and Services. We may use your information to fulfill your requests for products or services and for account management, to provide customer support and process requests.
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To Run and Improve our Site, Services and Business. We may use your information to improve our products and services, make our Site, Services and business better, and to customize your experience with us.
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To Communicate with You. We may communicate with you about your account, this Policy, or our Site terms and conditions.
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To Verify Your Identity. This includes verifying your identity through other authorization information you provide, for example AppleID and determining your eligibility for our products and services.
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For Marketing Purposes. We may provide you with information about our company, including advertising or providing you with information about products and offers and sending you communications, including through the mail, email, phone calls, push notifications, or text message. For more information about your choices related to these communications, see the Choices section below.
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To Perform Data Analytics. This may include monitoring and analyzing user activity, market research, customer segmentation, financial analysis, and evaluating the effectiveness of our marketing activities.
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To Respond to Your Requests or Questions. This may include responding to your feedback or questions and comments sent via chat or text message.
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For Customer Satisfaction. We periodically ask members to participate in online surveys or fill out online questionnaires concerning topics such as the effectiveness of the products and/or services, advertising effectiveness, and customer satisfaction. All surveys and questionnaires are optional, and the information collected will not be associated with any user’s personal information. Information gathered may be shared with third parties to improve customer satisfaction and product and/or service effectiveness.
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For Referrals. From time to time, we collect third-party email addresses or other contact information from our users and customers so that we may send information to their friends and family on an as-requested basis, such as referral coupons. We also require the same when users utilize certain functions such as "email this to a friend" features.
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For Security Purposes. This could include monitoring the information security of our websites, protecting our company and consumers who use our products and services, protecting our Site and Services, or investigating a potential fraud
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As Otherwise Permitted or Required by Law. Including where it is needed to protect your interests (or someone else’s interests) and you are not capable of giving your consent, where you have already made the information public.
How We Share Personal Information
We may share your personal information, including the content of any chat or text you send to us, in the following ways:
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Internally. We may share personal information, including unsolicited, sensitive personal information with our parent company, affiliates, subsidiaries, joint ventures, or other companies under a common control.
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With Our Service Providers. We may share your personal information with third parties who perform services on our behalf and/or who facilitate functions on our site. This may include companies that send emails on our behalf or help us run our Site and Services.
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We use Shopify as our e-commerce platform. Shopify collects and processes personal information about your access to and use of the Site in order to provide and improve the Site. Information you submit to the Site will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Site for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
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We use Klaviyo for Email and SMS distribution. For more information about Klaviyo, visit: https://privacy.klaviyo.com/policies/en/.
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We use Recharge for subscription management. For more information about Recharge, visit: https://getrecharge.com/privacy-policy/.
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We use Zendesk to facilitate our online chat features and record data and the substance of chats collected via the chat feature. For more information about Zendesk, please visit: https://www.zendesk.com/company/agreements-and-terms/privacy-notice/. We reserve the right to replace these partners with other companies at our discretion and will endeavor to update these links in such instances.
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With Online Ad Serving Companies for Marketing Purposes. We may also provide your information and aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors. This may include the delivery of interest-based advertising, analytics, reporting, or strategy. For example, we use Google Analytics, a service provided by Google, Inc., to gather information about your preferences and how you and other users engage with our Site. For more information about Google Analytics please visit: www.google.com/policies/privacy/partners
In addition, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit: https://privacy.microsoft.com/en-US/privacystatement.
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With Any Potential or Actual Successors to All or Part of our Business or One of Our Brands.
We may also sell, transfer, or otherwise share some or all of our assets, including your personally identifiable information and non-personally identifiable information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
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Other Purposes.
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as necessary if we believe that there has been a violation of our Site Terms and Conditions, of the law, of our rights or of any third party;
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to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law;
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How do you protect customer information?
The importance of security for all Personal Information associated with those who access or use our Site and the Services they offer is of utmost concern to us. We employ commercially reasonable physical, technological, and administrative safeguards designed to protect your Personal Information from unauthorized access or intrusion using industry standard technology. Your Personal Information resides on a secure server that only selected Wellina employees and contractors have access to via password.
Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, you acknowledge that: (a) there are security and privacy limitations of the internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through our websites cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party. Moreover, where you use passwords, ID numbers, or other special access features on our website(s), it is your responsibility to safeguard them and utilize strong, complex passwords. If you have a user account on our Site, you agree to maintain the confidentiality of your account details and notify us immediately of any unauthorized use of your account or any other security breach relating to your account. We are not liable for any loss or damage arising out of your failure to comply with this section.
Social Media
As part of our Services, we may provide users the ability to interact with us through various platforms such as on our social media pages. Please keep in mind that whenever you voluntarily disclose personal information, your information can be viewed, collected, and used by others. In short, if you post personal information that is accessible to the public, you may receive unsolicited messages from other parties in return. We cannot control the actions of any third parties. By posting any comments, pictures or other information ("Content") in a forum hosted by us, you grant us a non-exclusive, irrevocable, perpetual and worldwide right to copy and post both such Content within our Site, and those of our parent, affiliates, subsidiaries, assigns, agents and licensees and any social media outlets and advertising medium through which we are engaged or elsewhere on the Site, without any further notice to you or any remuneration therefore.
Storage of Information
Information we collect from the Site may be stored and processed in or outside of the United States. If you live outside of the United States, you understand and unambiguously agree that we may transfer, store and process your personal information to and in the United States. This Site and the Services are intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.
A Special Note to Parents or Legal Guardians
Wellina products and services are intended only for consumers who have reached the age of majority in the jurisdiction in which they reside, which is 18 for most jurisdictions. This Site is neither intended for nor directed to anyone under the age of 18, and we shall not knowingly solicit or collect any personal information from such individual under such age. If you are a parent or legal guardian and think your child under 18 years of age has provided us with personal information, please contact us using the Contact Us information below.
V. Your Rights and Your Consent
CHOICES REGARDING YOUR INFORMATION
You have certain choices about how we use your personal information, some of which are browser and device specific.
Cookies
When you use our Site, we gather web traffic information via "cookies". Cookies are small pieces of digital information stored by your browser on your computer and track initial and returning visits, browsing patterns on our Site, and products ordered and viewed. Our cookies do not contain personally identifiable information, but they enable us to identify you as a repeat visitor and help us personalize your Site experience. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.
You need to have cookies enabled on your computer to use our Site. If you do not accept cookies to use our Site, you may not be able to use certain resources or features of our Site.
Flash Cookies
Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies, and they are not placed on your computer.
Web Beacons, Pixel Tags, and 3rd Party Cookies
We or third parties engaged by us, may use web beacons on some pages of this Site. A web beacon (also known as a pixel tag or clear GIF) is a graphic image which is used to better understand the browsing patterns of visitors to the page.
When the HTML code for the web beacon points to a website to retrieve the pixel image, information can be passed along such as the IP address of the computer that requested the image, the time the web beacon was viewed and for how long, the type of browser that was used, and previously set cookie values. Web beacons DO NOT pass or read personally identifiable information about you.
Web beacons work in conjunction with cookies set by trusted third parties that are used to assess the effectiveness of promotional campaigns or to optimize advertising once a user leaves a website. View your browser’s help section to determine how to configure your browser to reject or manage first-party (i.e., we and/or third-party cookies.) We share aggregated information collected through web beacons to vendors for which the beacon was set to determine the success of marketing campaigns but does not disclose personally identifying information to these vendors.
Third-party ad servers may track anonymous website usage through web beacons on our Site and other websites. They do this by setting up a cookie (or reading a cookie previously placed by them) on users’ computers to track the activities of users who view a web page that contains web beacons. Third-party ad servers may use information about your visits to this Site and other websites to provide advertisements about goods and services that may be of interest to you. Periodically, upon our request, third-party ad servers may report the anonymous data that they collect on our behalf back to us for our internal use and analysis, and our treatment of this anonymous data is governed by the terms of this Privacy Policy. To learn more about targeted advertising, these providers, or how you may opt out, please visit the Digital Advertising Alliance’s consumer choice page at http://www.aboutads.info/choices. Technologies other than http cookies may be used by third parties in a similar way, to recognize the email recipients’ computer or device and to keep track of which user identities match to which devices or browsers, and those technologies may not respond to browser settings that block conventional cookies. You may opt out of many of these types of technologies by visiting the National Advertising Initiative’s opt out page at http://www.networkadvertising.org.
Email Tools: You can also change your email settings to block the automatic download of images in email messages, as such images may contain technologies that help us understand how you interact with the message.
How we respond to "DO NOT TRACK" signals
We recognize Do Not Track Signals and Global Privacy Controls associated with your browser. If your browser has these signals enabled, we will only place strictly necessary cookies if your browser permits those cookies.
We may use cookies and web beacons for insight with respect to the usage of the Site, and so that we can continually improve our customer experience. At times, we use third parties to analyze the usage of our website. However, we do not disclose your personally identifiable information to such third parties. The tools we use to perform this tracking, including Google Analytics in all respect, Do Not Track signals from your browser.
VI. User Rights and State Notices
User Rights. Subject to certain exclusions, users have the following rights:
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The right to request the following information regarding our use of your Information (“Right to Know”):
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The categories of your Information that we have collected.
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The purposes for which we have collected or used such Information.
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The categories of sources for the Information we have collected about you.
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The categories of third parties with whom we have disclosed your Information.
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If we have disclosed your Information for a business purpose, a list identifying the Information categories that each category of recipient obtained.
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If we have sold your personal information, a list identifying the Information categories that each category of recipient purchased.
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The right to request us to delete your Personal Information, subject to certain exceptions, such as having an active account with us and other situations that may apply under applicable law.
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The right to equal rights and services. This means that we are prohibited from discriminating against you if you exercise your rights under applicable law.
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Notice of Right to Correct. If you review your Information and see that any information is incorrect, you have the right to request that we correct inaccuracies. Subject to applicable law, you can correct errors in your data by contacting us.
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The right to opt out of the sale of your Personal Information
To exercise any of the above rights, please send a request to the email address under Contact Us below, with the following information:
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Name
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Address
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Phone number
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E-mail address
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The request that you are making, (that you are making a Request to Opt Out or any other request rights).
If we are able to find your information in our system and you have made a request to be opted out of the sale of your personal information, we will complete your request and forward it to those entities with which we sell or share data and send you a confirmation.
Only you, or someone legally authorized to act on your behalf ("Authorized Agent"), may make a verifiable consumer request related to your Information. Please understand that we are required to verify your requests to access, delete, or correct personal information and may require you to provide some information to enable us to carry out such verification. We cannot respond to your request or provide you with your Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.
Use of authorized agents
You may use an authorized agent to make a Request to Opt-Out, a Request to Limit Use or Disclosure, a Request to Know, a Request to Correct or a Request to Delete. To do so, please have your authorized agent contact us using one of the methods, and providing the requested information above, to make the request. Please note that your agent must provide us with a signed document evidencing your authorization for the agent to operate on your behalf related to these requests. We may also ask you to verify the request. A copy of your agent’s request will be kept by us.
If any request is denied or denied in part, you will be alerted to that fact and provided an explanation.
CALIFORNIA PRIVACY NOTICE
The California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), requires us to make specific disclosures about how we collect, use, and share the personal information of California residents who are subject to CCPA (“California Consumer Personal Information”). CCPA also grants such California residents certain rights related to their personal information
This section of our Privacy Policy explains our collection of California Consumer Personal Information and includes instructions for California residents who wish to exercise their rights under CCPA. Note that this section does not apply to the personal information of California residents that we collect in the employment context or in certain business transactions. This section also does not apply to any information that may be captured by our customers using our products or services. Information about the categories of Personal Information we have collected and shared in the preceding twelve (12) months is described below:
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We may collect this category of California Consumer Personal Information. |
Do we use and share this category of personal information for “business purposes?” |
Do we use and share this category of personal information for “commercial purposes?” |
Do we sell this Personal Information? |
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Identifiers
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YES |
YES |
NO |
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Customer records containing personal information |
YES |
YES |
NO |
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Characteristics of protected classifications under California or federal law |
YES |
NO |
NO |
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Commercial information |
YES |
YES |
NO |
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Internet or other electronic network activity information |
YES |
YES |
NO |
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Geolocation data |
YES |
YES |
NO |
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Audio, electronic, or similar information |
YES |
NO |
NO |
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Professional or employment-related information |
YES |
NO |
NO |
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Non-public personal education information |
YES |
NO |
NO |
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Inferences drawn from the above categories of information to create a profile about preferences |
YES |
YES |
NO |
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We collect California Consumer Personal Information as described above Sections 1-3 of this Policy
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We use the Personal Information we collect for “business purposes” and “commercial purposes” as these terms are defined in CCPA. These purposes are as described in the “HOW WE USE PERSONAL INFORMATION” section of this Policy.
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We share Personal Information we collect with third parties as described in the “HOW WE SHARE PERSONAL INFORMATION” section of this Policy.
UNSUBSCRIBE FROM EMAIL
Consumers with a Wellina account
Step 1: Click here to Unsubscribe OR Log into your Account
Step 2: In Account, Select “Profile”
Step 3: Marketing Preferences, update email toggle preferences accordingly
If you opt-out of marketing emails from Wellina, we may continue to send you certain transactional communications, such as service announcements and administrative messages relating to your account with us that are necessary to our relationship with you.
Please be aware, at times customers may receive Wellina offers, which are NOT Wellina. This happens when an individual, at some point while browsing on the web, may opt to receive emails on a third party’s website to get information on diet or wellness.
Unsubscribing takes 7 to 10 business days for the cycle to run through and update.
Consumers without a Wellina account
If you are receiving unwanted emails and you do not have an account with Wellina, click unsubscribe or Update Email Preferences at the top or bottom of the email you are receiving to remove emails.
Unsubscribing takes 7 to 10 business days for the cycle to run through and update.
UNSUBSCRIBE FROM PHYSICAL MAIL
Step 1: Click here to Unsubscribe OR Log into your Account
Step 2: In Account, Select “Profile”
Step 3: Marketing Preferences, update direct mail toggle preferences accordingly
OR
You can send an email to the email in Contact Us below. Include the full name and address that is listed on the Physical Mail that you received.
Unsubscribing takes up to 30 days for the cycle to run through and update.
OPT OUT OF TEXT MESSAGES
Type STOP or END to the Text Message
VII. Third-Party Websites
Links
Our Site may contain links to third-party websites, which may have privacy policies that differ from our own. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for the activities and practices that take place on these sites. Accordingly, we recommend that you review the privacy policy posted on any site that you may access through our Site.
VIII. Tell Us What You Think/Contact Us
We welcome your questions and comments about privacy and/or this policy. For such purposes or to exercise any of your rights described in this Policy, please send an email to privacy@wellina.co . You may also write us at the following address:
Wellina
1100 Virginia Drive, Suite 175, Fort Washington, PA 19034
Re: Wellina Privacy policy
Terms and Conditions
Please also read the Terms and Conditions on the Site to understand additional terms and conditions which apply to the use of our Site.